The Fastest Growing CPG Product of the Last 50 Years | Is Running Culture The New Streetwear? | Arsenal Have A New Logo and People Aren't Happy | The Algorithm is Making Everyone Less Stylish
What 20(SOMETHING) have been reading, seeing, listening, enjoying and analysing over the past month | WD-20 | Edition 03
Hello friends,
Welcome to Edition 03 of WD-20 by 20(SOMETHING).
The best of art, articles, events, technology, memes, movies, music and whatever else in between that’s inspired us here at 20(SOMETHING).
Below you’ll find out the fastest growing CPG product of the last 50 years; How Arsenal’s new logo is dividing opinion amongst Gooners; Why the influencer industry is out of control and needs regulating; Why your company values probably mean nothing; How Roblox and Walmart are teaming up; How Threads is already overtaking Twitter in monthly active users; Why American farmers are integrating AI into their workflow; Uber’s revealing Lost and Found Index; Wes Anderson’s new advert and pen for Montblanc and much much more.
Enjoy,
20(TEAM)
20(SOMETHING) is a strategy, design and comms company.
We partner with brands who recognise how fast the world is changing.
And don’t just want to adapt to the future, but define it.
(NEW ATTITUDES & BEHAVIOURS)
Why and how Scandinavian fashion is so much more sustainable than everyone else. (Commerce Thinking)
How to develop good taste by Die Workwear. (Die Workwear)
The $21bn influencer marketing industry is out of control and needs regulating. (Business Insider)
Why your company values probably mean nothing and how to change that. (Make Work Better)
Is running culture the new streetwear? (Sota Club)
We’re in the Dada era of internet memes. (New Yorker)
Zyn, a tobacco free nicotine pouch, is the fastest growing CPG product of the last 50 years. (Twitter)
A video showing all of Taylor Swift’s private jet flights in 2023 is eye opening. God help our planet. (TikTok)
If TikTok gets banned, Gen Z won’t revert to “embarrassing” Instagram as their platform of choice. (Business Insider)
“The Apps” aren’t making dating better. They’re making romance worse. (Stay Grounded)
(NEW TECHNOLOGIES & PLATFORMS)
Suno, an AI music generator, is remarkably impressive. (Suno)
Algorithms are making us less stylish.(Pattern Recognition)
A cool new feature of the NBA app allows you to superimpose yourself into live games, allowing us all to be LeBron. (Instagram)
TikTok is asking brands to post photos instead of videos to diversify their product and content. (Modern Retail)
Walmart and Roblox are teaming up to create a virtual ecommerce experience. (DigiDay)
Threads now has more monthly active users than Twitter in the USA. (Tech Crunch)
American Farmers are integrating AI into their workflow. (BBC)
How does Vitaly Buterik keeps his ethereum safe? (Decrypt)
What’s AI’s carbon footprint? (Live Mint)
(NEW CREATIVITY & OPPORTUNITIES)
We love this beautiful rebrand of a Mexican Hotel by José López. (It’s Nice That)
Photographers we like: Sophie Green. (Instagram)
This camera generates poetry from the pictures it takes. (Tech Crunch)
United Visual Arts are the first commission of Houghton Festival 2024. (Instagram).
And this device, Terra AI, allows you to go on phone free walks through a combination of AI and haptic feedback. (Dezeen)
An interview with Jim Riswold, the copywriter behind some of Nike’s greatest adverts. (Financial Times)
We love the 1930’s inspired packaging design for Matty Matheson’s brand, Matheson Food Company, created by the agency, Wedge. (It’s Nice That)
Brands like Levi’s, Coach and Louis Vuitton are all launching Chinese podcasts to attract new audiences. (Jing Daily)
Umbro have a new logo celebrating their 100 year anniversary. (Creative Bloq)
And so do Arsenal, which has caused a bit of division…(Creative Bloq)
Atlantic Records have recently rebranded… (Creative Review)
And so did the Museum of West African Art. (Its Nice That)
We like when brands broadcast interesting trends and behaviours of their customers (think Spotify). Uber just released their 2024 Lost & Found Index. (Uber)
Montblanc celebrated the 100 year anniversary of their pen, the Meisterstück, by having Wes Anderson create an ad…and his own pen. (YouTube)
Count Binface’s manifesto pitch for London Mayor. (YouTube)
(MUSIC THIS MONTH)
RIP MC Conrad.
(MEME OF THE MONTH)